I apologize for the formality, but as we have never met, I thought starting this letter with "Hey Phil" might be a tad inappropriate. I could be considered your average, everyday runner. I am breaking no records, nor am I winning any races, but I enjoy getting out a few times a week for a good 5-6 mile run. I have been a devout Nike consumer for most of my life, and have always had good faith in your products. recently, My grandmother bought me a Nike+ sportband for Christmas. I must tell you that overall I love the sportband idea. It is a tremendously user-friendly means of tracking ones running, and the website's functions are at least entertaining and at best useful to fitness training. However, in recent months I have notice several shortcoming in the product and wanted to discuss with you some updates for the next version.
1. The display on the wristband needs to be backlit.
I run in the deep black of the early morning and I find it extremely frustrating that I cannot always see the display. The best time for me to see my progress is when I run under a street light, and in my small community streetlights are rarely present. I run long stretches in which I have no possible way to see how far I have gone/how long I have been running/how fast I am running /how many calories I have burned. I am a man who needs gratification for my efforts, and having a visible display would be helpful.
2. The display on the wristband should be turned 90 degrees.
When I do have the good fortune of running under a streetlight, I find that I have to contort my arm into an uncomfortable position to be able to see the display clearly. If you simply turned the display 90 degrees (like a watch might look), the face would be in a position to more clearly see the readout.
3. The whole product needs to be weatherproofed.
I have run the same exact run the last 3 times I have been out, and each time I have gotten a different distance readout when I am finished. I believe the discrepancy is due to the extreme temperatures that I am running in. Last Thursday, it was 15 degrees outside, and the sportband said I ran 5.24 miles, which I think is fairly accurate. This past Tuesday, I ran the exact same route, but it was 1 degree outside, and the sportsband said that I only ran 4.98 miles. Finally today, I again ran the same route, it was -5 outside, and the sportband said i only ran 4.90 miles. As you can see the drop in temperature and distance are in direct proportion. Therefore I can only assume the sportband does not like the cold. Well guess what? Neither do I, but I am out there running, so this cold-blooded thing is coming with me (it's strapped to my shoe).
I know that these modifications will certainly send you back to the drawing board, but I just know that you can do it. You made your first running shoe with a waffle iron for God's sake; I know you can take care of these small items. I sincerely hope you will consider these modifications when you come out with Nike+ sportband 2.0 (you can call it the Fulton version, if you'd like). If you require a test subject for the new version, I would be more than happy to volunteer. If you want to send along any other free schwag, I will do my best to oblige.